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Recommended books on business for artists:

SELL YOUR ART without Selling Out, 101 RULES

SELL YOUR ART without Selling Out, 101 RULES

by Ann Elizabeth Rea

price:

BEFORE YOU BUY THIS BOOK, PLEASE NOTE: This book is designed like a coloring book with almost 50% blank pages. Why? Each blank page is reserved for you. It is an invitation for you to break the rules about not writing in books. A place for you to consider each rule and to react to it. Comment, color, journal, scribble, or destroy the page. Say whatever you want. There are no rules. Please scan your page and email your contribution to: Answers@MAKINGArtMakingMONEY.com. Your page may be included in the second version of this book, representing a deeper, long overdue, collective exchange about the meaning of selling art and “selling out.” It as invitation for you to “SELL YOUR ART without Selling Out,” reveals 101 rules, each bite sized nugget is part of a proven eight-part methodology helping artists secure their creative freedom through business savvy. 1. Valuing 2. Visioning 3. Dealing 4. Copyrighting 5. Targeting 6. Selling 7. Profiting 8. Accomplishing Ann Rea challenged the scarcity and permission based art establishment by going around its gatekeepers and starting her own profitable fine art enterprise in San Francisco in 2005. She has received notable national recognition, including features on HGTV and the Good Life Project, and in Fortune magazine. Her talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors throughout North America and Europe.

The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business

The Artist’s Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business

by Neil McKenzie

price: $29.95

Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don’t need an MBA but you do need to know about business and marketing. In art school they probably didn’t teach you much about the business end of selling your work or what it takes to run a company. Don’t worry, you don’t need to enroll in business school to get a good grasp of the basics – you will find them this book. The Artist’s Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist’s Business and Marketing ToolBox you will learn the basics of: • Starting a new business • Developing your brand • How to take advantage of opportunities and capitalize on your strengths • Understanding the business planning process and putting together your own plan • Accounting and finance that you need • Becoming more productive in creating your art • Managing and organizing your company • Developing and implementing effective marketing strategies for: o Public relations o Advertising o Selling your art o Pricing your work o Effective web sites o Networking o Using social media • Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist’s Business and Marketing ToolBox is a great place to start. Don’t worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don’t forget to use the creative side of your brain.

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad Levinson

price: $10.39

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

Business and Legal Forms for Fine Artists (Business and Legal Forms Series)

Business and Legal Forms for Fine Artists (Business and Legal Forms Series)

by Tad Crawford

price: $17.39

The fourth edition of this eminently useful book includes new forms for hiring and firing employees, agreements to arbitrate, promissory notes, and general releases. Also included are a contract for the sale of an artwork, contract for a commission, delivery-of-art confirmation form, artist-gallery contract, contract for an exhibition loan, model release, commercial lease, sublease, and lease assignment, and much more. Each form includes step-by-step instructions, advice, and unique negotiation checklists for making the best deal possible. A convenient CD-ROM lets buyers customize and print their forms from any PC or Mac. Every fine artist needs a copy of this remarkable guide!

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul

How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul

by Caroll Michels

price: $23.04

The classic handbook for launching and sustaining a career that “explodes the romantic notion of the starving artist,” (The New York Times) with a brand-new chapter on Internet art marketing

Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider’s information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.

Most notably, this sixth edition contains an entirely new chapter: “Art Marketing on the Internet.” Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels’s site the Artist Help Network, is fully revised.

Art, Inc.: The Essential Guide for Building Your Career as an Artist (Art Books, Gifts for Artists, Learn The Artist's Way of Thinking)

Art, Inc.: The Essential Guide for Building Your Career as an Artist (Art Books, Gifts for Artists, Learn The Artist’s Way of Thinking)

by Lisa Congdon

price: $13.59

You don’t have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools—and the confidence—to turn your passion into a profitable business.
LEARN HOW TO: • Set actionable goals • Diversify your income • Manage your bookkeeping • Copyright your work • Promote with social media • Build a standout website • Exhibit with galleries • Sell and price your work • License your art • Acquire an agent • And much more

The Business of Being an Artist

The Business of Being an Artist

by Daniel Grant

price: $18.26

The fifth edition of this updated and expanded classic provides visual artists with an in-depth guide to developing and building a career as a professional artist. Veteran art writer Daniel Grant weaves the words and experiences of dozens of practicing artists throughout this informative volume to describe their real-life challenges and the solutions they found to overcome them. Grant covers everything from art gallery etiquette to the legal rights of artists, including chapters on:

Making the transition from school to the working world
Searching for funding through grants and fellowships
Developing relationships with art dealers
Handling criticism and rejection
How to stay safe in the studio
Finding a variety of ways to get paid in the new economy

New to this edition are expanded sections that look at utilizing exhibition venues from sidewalk fairs to regional biennials to national parks, selling in other countries, talking with collectors about your art and yourself, avoiding the perils of defamation, transporting and travelling with art, using “greener” materials, and the experience of becoming an artist later in life and of artists’ children. The Business of Being an Artist is an invaluable resource for art students, aspiring artists, and professional artists who want to learn all there is to know about successfully navigating the world of art.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Heart of the Visionary

Heart of the Visionary

by Shiloh Sophia McCloud

price: $69.00

Heart of the Visionary is an interactive illustrated workbook featuring a fill-in-the-blank business plan template, a vision plan process, how to get started, resources, inspirational stories, poetry, illustrations, and teachings on money, management, marketing, sales, relationships, and so much more, all done with a woman s creative flair and a heart for helping and healing others! I wanted to create a business know-how workbook for women who are starting or wanting to improve their business, says Shiloh. Most of all, I want women to see that they CAN do business, that they CAN do it their way, that they do not need a ton of money, a lot of people, or even a traditional business plan to get started. I am hoping that women will see business as a spiritual and creative path that can empower us to live a life in alignment with WHO we are. When we are doing what we are here to do, the world becomes a better place for everyone. I define female business paradigm as a movement that stands for justice, ecology, beauty, abundance, service, fairness, spirit, and love. In this context, all business decisions are based upon wholeness for mind, body, and heart, with every single part of the process in alignment with our values as mothers and guardians of life. Shiloh Sophia McCloud Authors Include: Mary MacDonald, elizaBeth Benson, Caron McCloud and Shannon McCloud And contributing authors: SARK, Nancy Ballard, Jean Shinoda Boden, Alisa Franzone-Davis, Dori Etter, Kelly Takunda Orphan Martinez, Jenett Miller, Marilyn Nyborg, Caterina Rando, Gennifer Mountain, Nikiah Seeds, Sherri Morris, Julie Lampros-Trad, Ananda Fong, Ama Zenya and Alice Walker. Published by Cosmic Cowgirls and Palm



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