Artists of Sonoma

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Books by Joan Hoffmann, Sonoma artist:

Back to Nature

Back to Nature

by Joan Hoffmann

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Back to Nature:Wild Wilderness adventures with sixty oil and watercolor paintings depicting mountains of the American West. Joan is direct, irreverent and heartfelt describing the beauty, geology, landscape painting history and habitats which she explores. Joan is an aesthetic not a scientist and makes the argument that this does not mean that she is a vagabond, or never-do-well because she is not in competition with nature but part of it. The thrill is not defying death, but finding connection.
McCandless went to eat off the land in Alaska during spring runoff. She is not so green as to think she is above nature or that it is there to serve her. She trains her artistic eye while climbing, hiking, canyoneering, body floating and rafting rivers, always aware that she is a part of the whole but not the reason d’etre. She writes like she paints: bold, decisive and colorful brushstrokes. They strike the canvas like the wind and weather. She hopes you laugh and cry because she does. Enjoyable for all ages especially girls who want as much from life. She went after her passion and dream and lives by the beauty and color that she explores. Color is eternal.

Paint With Intention & Consistency

Paint With Intention & Consistency

by Joan Hoffmann

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Paint with Intention and Consistency
Learn the techniques that all painters employ:Scale & compositions, understanding negative space, and warm and cool colors. They will all make sense, when you train your eye to see them. Understand how negative space is the key that unlocks nature in compositions.
Beginner and intermediate painter will get the most out of this book. Work through the thirty exercises at your own pace. Create a pre-painting list which will include what you find exciting in your painting style. If you don’t find your paintings satisfying, this book is for you.
Reinforce your internal design sense, color intuition and use accurate symbolism in all your works of art. Add intrigue like de Vinci not confusion like MC Escher. Paint a series such as Georgia O’Keefe’s skulls. Understand your own style and value the beauty in your art. Break the rules and start to sell your work-people love to buy art.
This book walks you through a cursory view of the commercial art world and shows you where you fit in and how you can be a successful painter, sales person and critic. Wade through the old school myths about when to start selling, are you good enough and why don’t people buy my art. Your sales pitch maybe the problem.
Learn how to close the deal, get a fair price and bring joy to friends and family who like your paintings. Find the chi in your work and build the conversation around your well crafted paintings. Do it with a child and bring understanding to their contemporary visual world in which we live. It’s never too late to start your creativity flowing!

Paint with Intention (Painting Techniques for All Painters)

Paint with Intention (Painting Techniques for All Painters)

by Joan Hoffmann

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Learn basic painting vocabulary and techniques. What are the six primary colors? Colors are defined by temperature-warm and cool, saturation-value, and hue.
What color will win the art show award? What is Monet’s secret color? Skills, tools and techniques make a painting great. Give direction and intent to your paintings.
Are your compositions confusing like an MC Escher? Learn to create relaxed compositions, edit paintings and self critique. Set goals, achieve your painting goals and be the best painter you can be. I wrote this short and comprehensive book for adults, but with help from an adult, children will learn the language of painting, complete the exercises and make sample images. Everyone can paint! This book gives you tools to be a confident painter and to paint with intention. Until you know the rules, don’t break them. If you experiment, are you doing it because you do not understand the language you are using? Paint and colors are symbols for nature.
Painting nature and habitats requires warm and cool colors and space in the composition and overlapping shapes. Learn to use painting tools and your creativity will flourish!